"The server setup is pretty fast. We don't oversell server space, whereas some companies will often pack as many virtual machines on a server as possible (Godaddy is particularly bad about this). Plus I don't set them up with default MySQL database and Apache web server setttings. I apply numerous optimization tweaks to both which on average cut page response time in half."
That's funny! It's also an extremely accurate assessment that anyone (like me) with a budget hosting package from GoDaddy can appreciate 'cause it's all so very true (but I still Like GoDaddy as a host for my tiny personal site, low-level support has always been excellent).
In any event, we can upgrade a long way before we reach the $120/month
We'll find everything out, eventually.
I hope the site will still be active even if "eventually" is quite a way down the road!
Fee creep and add ons are the gravy for tech service companies, price transparency is not their strong suite (on purpose). That said you can run a nice site for very little on a cost per user basis and the current base costs from Driven 2 seem very reasonable.