It is a sad commentary on canoe marketing that to test out a canoe which one is considering purchasing, one must pay a $30 to $50 fee for each individual canoe that you are comparing. If you want to test and compare several similar models to see which fits your needs best, that policy could get quite expensive; enough so that I would spend a bit on gas and take time to drive to another dealer!
Imagine if you are ready to buy a new car or truck, but when you get to the dealer you find that he is charging $300 to $500 (cars and trucks being more expensive than canoes) for a test drive of each vehicle that you are considering. How long do you think that dealer would be in business?
Demo boats are, and historically have been, a way for manufacturers and dealers to give prospective customers a way of trying out their new designs. I have paddled many whitewater canoes and kayaks with a “DEMO” or “BLEM” label molded or scratched into the hull. These less-than-pristine boats served their season and were sold off at the end of that season (for a profit) after giving paddlers a chance to see if that boat was right for them.
Last year I went to Hornbeck Boats while in the Adirondacks. I had purchased a 10’ “Lost Pond” model for my wife and am considering a pack canoe for myself. I paddled several different models that I was considering and found that the one that I enjoyed most was not the one that I expected to top the list. I have not purchased yet, but when I do order I know which one to get thanks to their demo policy. If I had to plunk down $90 to test three boats, I would not have tried them. Since none of my friends have a selection of Hornbeck pack canoes, I would have had to guess which I would like and would have likely made the wrong choice.
I believe that the marketplace will determine if Mountainman’s policy will be profitable. If people are willing to pay to test out potential canoes and kayaks, it may work. If not, then sales will drop but they will never know how many customers they missed due specifically to their demo policy. Let’s see if their demo policy continues and how many canoes they are selling in a few years; time will tell.