The optimal is going to be the least amount you can put in it. Wenonah doesn't list maximums. I remember the Old Town Tripper (17'2") listed at 1100 pounds, which, I think was based on a 6" freeboard. To me, a 6" freeboard in roughish waters is pretty spooky. The 3" and 4" waterlines pertain mostly as an industry standard for typical loads for that particular boat, e.g. a pro racing boat ("3x27") was measured at the 3" waterline because that's where it sat with two typical paddlers. The 4" waterline is pretty much the standard measuring point nowadays. Regarding capacities, the 17' PakCanoe, which I've spent a lot of time in heavily loaded, lists a maximum of 910 pounds. I just figured out an approximate weight (food, gear, paddlers) for our PakCanoe set up for a 7 week unsupported trip around 700 pounds. It's a pretty beamy, high volume boat, and it was pretty stuffed. Although it was sloooow to get up to speed, it was (reasonably) maneuverable, and rock-solid stable. We did use a spray deck for big lakes and whitewater, and it was needed even with the relatively deep 14" depth. So that's just a bit under 80% max. How it would handle with another 200 pounds I'm not sure I want to find out, especially as most of my trips involve portages.
Percentage of max capacity is going to vary with different hull designs. What happens when you approach max? A boat with lots of flare will just keep eating up weight with only momentum changing until you're awash, while a boat with lots of tumblehome will get more and more unstable as you get to some point as the change in the volume of the hull starts declining (sort of seat of the pants conjecture as I'm not an engineer, but it sorta makes sense from well accepted stability analyses).
So, load up all your buddies (3-4 at least!) and test it in a warm lake! And don't forget the beer cooler!