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How to recruit new canoe paddlers?

This is a little off topic, but I'm following up here because it's in the context of recruiting new paddlers. Apologies in advance if the mods think it would be better suited by its own thread:

The couple I mentioned in a previous comment on this thread is split on whether to buy a canoe ahead of our upcoming paddle camping trip in the ADKs. Wife wants a canoe, so family (couple + 2 toddlers) can make it to the island with their gear in one trip and stay together as a family. Husband wants to stick with the kayaks they already have--doesn't mind making multiple trips and values his comfort with taking out they kayaks for outings from base camp.

I mentioned to them how you can generally get your money back if you buy the right used canoe and decide to resell it, and I also mentioned that I wouldn't mind acquiring another tandem myself. So long story short, I'm shopping for a used tandem that would suit their needs--in case they want to buy it off me for whatever I paid after the trip--and that I would also like to keep if they're not interested (I don't love the idea of buying a canoe with the intentions of reselling it to a stranger). Plus, my wife and I are thinking of growing our family as well as branching out for some longer trips, so we'd like something a little bigger than our Penobscot 16.

So I guess the question is this: If you were shopping for a used tandem with the aim of helping a young family fall in love with the single blade side of the moon, what would you be looking for? I've been eyeing up a Swift Algonquin 17 in Goldenglass that's for sale not too far away. It already has a center seat installed. Looks to be in excellent condition, asking $1k. Think something like this could be on the right track?
 
In response to the original question I try to take 2 or 3 new paddlers out each year. I put them in quality boats with a comfortable paddling pfd. I take them all to the same quiet boat launch and stretch of lake where there's rarely wind. I try to time it for a weekday morning with little boat traffic and keep the paddle under 5kms. I start them with an inexpensive paddle and once away from shore and they've had a bit of time to get a feel for it I trade paddles with them. After they get a feel for a good paddle I trade them back to the inexpensive one. When people can feel the difference like that they understand that some gear is worth spending money on. Everyone seems to understand the price difference between a department store bicycle and a high quality mountain bike but put their blinders on when it comes to paddle craft.

I've had a few successes getting people to become regular paddlers, even outfitting their families for tripping. It's a difficult sport for young people to get into. Most young people don't have a place to keep a boat even if they have the means to purchase one. If they get out and have a good experience hopefully the seed is planted in their brain that perhaps this is a sport worth investing in.
 
This is an excellent thread topic on a very difficult issue.

As a member of the board of directors of the Wooden Canoe Heritage Association, I can say that we and many boards before us constantly struggle with the even more niche question: How to get more people interested in and involved with wood canoes, which mainly means wood/canvas canoes. I have not yet heard any magic answer to this, and I have none.

One common phenomenon expressed by the confirmed canoeists on this forum is exposure to canoes at a formative early age, either with family or scouting or summer camps. Those institutions used to use wood/canvas canoes exclusively before WW2. After the war, lots of us were exposed to aluminum canoes as children, particularly from airplane maker Grumman. Then fiberglass canoes in the 1950s and 1960s, but still canoes.

I suspect that young kids today, consumed as they are with electronic socializing and screen time, to the extent they even are exposed to outdoor activities at all, will find mostly kayaks in the former canoeing institutions. Especially in the U.S., where day tripping far, far exceeds overnight wilderness tripping.

In the late 1970s and 1980s, the whitewater canoe clubs in the northeast U.S. had success in recruiting newbies into whitewater canoeing in Royalex canoes, which was a time when rotomolded plastic kayaks were just coming into the market. As those kayaks became more and more available, running whitewater in open canoes began to diminish. In the early 90s, sea kayaks began also began to become more available and popular.

As many above have pointed out, newbies seem to be driven to inexpensive kayaks because they are cheaper to buy, easier to propel forward, and are more stable and easier to self-rescue.

I'd be interested in any statistics that show the trend of all paddle sports over time, normalized for population growth, if anyone can find such data.
 
This is an excellent thread topic on a very difficult issue.

As a member of the board of directors of the Wooden Canoe Heritage Association, I can say that we and many boards before us constantly struggle with the even more niche question: How to get more people interested in and involved with wood canoes, which mainly means wood/canvas canoes. I have not yet heard any magic answer to this, and I have none.

One common phenomenon expressed by the confirmed canoeists on this forum is exposure to canoes at a formative early age, either with family or scouting or summer camps. Those institutions used to use wood/canvas canoes exclusively before WW2. After the war, lots of us were exposed to aluminum canoes as children, particularly from airplane maker Grumman. Then fiberglass canoes in the 1950s and 1960s, but still canoes.

I suspect that young kids today, consumed as they are with electronic socializing and screen time, to the extent they even are exposed to outdoor activities at all, will find mostly kayaks in the former canoeing institutions. Especially in the U.S., where day tripping far, far exceeds overnight wilderness tripping.

In the late 1970s and 1980s, the whitewater canoe clubs in the northeast U.S. had success in recruiting newbies into whitewater canoeing in Royalex canoes, which was a time when rotomolded plastic kayaks were just coming into the market. As those kayaks became more and more available, running whitewater in open canoes began to diminish. In the early 90s, sea kayaks began also began to become more available and popular.

As many above have pointed out, newbies seem to be driven to inexpensive kayaks because they are cheaper to buy, easier to propel forward, and are more stable and easier to self-rescue.

I'd be interested in any statistics that show the trend of all paddle sports over time, normalized for population growth, if anyone can find such data.
The Outdoor Industry Association has some data on this. Most of it is behind a paywall, but their 2015 special report on paddle sports (attached) is public. It only covers 2010-2014. According to the report, canoe participation dropped from about 10.6 million people to 10 million people in the US during that window, so an absolute decrease as well as a relative decrease. It's also losing share to other paddle sports, and--demographically--trends older and whiter. None of this is particularly surprising. I'll keep an eye out for wider data.

This is purely anecdotal, but I spent most of my summers from 2012-2018 working at a state park that rents canoes and kayaks. Many (more than half) of our weekend visitors were Hispanic, and they almost always rented canoes instead of kayaks. White visitors, on the other hand, drifted towards kayaks. I'm not sure if there's anything meaningful there or not; I just bring it up as an interesting contrast to the 'legacy' image of canoeing.
 

Attachments

The Outdoor Industry Association has some data on this. Most of it is behind a paywall, but their 2015 special report on paddle sports (attached) is public. It only covers 2010-2014. According to the report, canoe participation dropped from about 10.6 million people to 10 million people in the US during that window, so an absolute decrease as well as a relative decrease.

Thanks. For those who don't want to open the PDF, here's the opening graph:

Paddling Stats.png
 

How to recruit new canoe paddlers?​

If you are really asking about converting kayakers to canoeists, my observation is that most kayakers prefer it to canoeing mainly because kayaks are much easier to paddle. Both water craft need a place to store them and require PFDs and paddles so it's not about gear. Both water craft need a way to haul them, although short, plastic kayaks have more options. And both water craft can be had for a reasonable outlay of money if you stay away from modern ultralight boats. Kayaks have the advantage here in that used (or inexpensive new) kayaks are far more available than canoes. So, absent free, readily available canoe instruction, good luck trying to convert kayakers to canoeists. One sign of hope is that pack canoes are becoming the water craft of choice for many people, but is it an open kayak or a double-blade canoe? ;)

If the question is about how to recruit new paddlers, without regard to water craft, that's far more complicated. As has been mentioned, paddling isn't an easy sport to take up. Cost, storage, and hauling are all factors that make it prohibitive. And convenient access to suitable quiet water can be an obstacle for many people.

And this brings up an encounter I had in Pittsfield, Massachusetts recently: After canoeing with a friend at Stockbridge Bowl, I was heading home with my tandem canoe on the car and stopped for gas. An attendant was out by the gas pumps doing cleanup and maintenance work and came over to ask me: "What's that on your car? Is it a kayak?" I answered no, it's a canoe. A tandem canoe for two people. His reply: "Wow, I've never seen anything like it." There you have it, canoes have become an inigma. :LOL:
 
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I wonder about the whole concept of recruiting. I self-recruited. Good luck trying to recruit me to some other new activity of YOUR choice. C'mon memaquay, basket-weaving is fun and challenging, I'll even pay expenses.

My take is lead by example. Just enjoy yourself and when someone expresses interest offer to take them out. The organized stuff some of you do with young folks seems perfect to expose more people; my first exposure came from boy scout camp. I've had pretty good luck by focusing on candidates that I think have a high probability of enjoying the sport.20161114_140541.jpgPXL_20240905_160559819.MP.jpg20211018_164017.jpg20250123_155852.jpg
 
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Both water craft need a way to haul them, although short, plastic kayaks have more options.

Unless you enjoy the solitude of transporting it to a distant remote water body. The canoeists who I know tend to enjoy solitude more than the average kayaker, IMO. When it comes to larger waters, those wide open waters tend to collect big heavy fast motorboats. I suppose kayakers as a whole will handle, and may even seek out large rolling wakes more than canoeists might enjoy rolling through and over.

Kayakers tend to be more social and are prone to travel in larger groups when they can, from my observation. Near me there is such a local kayaking "club', who make weekly excursions into various Adirondack lakes not far away. A couple of years ago, at my small 2 mile long lake, the private access gate happened to be temporarily inoperative and was left up for residents to come and go.

As president of the lake association, I happened to drive into the beach area near the gate to find not a single open parking spot available for local members to enjoy our sand breach and pavilion. As I looked down the lake, I saw a continuous broad line of kayaks heading away, stretching the entire width of the lake. I was most concerned about a loon family with two recently hatched chicks who spend time in the area where the kayaks were thrashing. As lake association president, I quickly drove to my property a mile down lake to intercept them, 28 kayaks by my count, and I hopped in my canoe to investigate.

On the water, I asked within the lead kayakers who authorized them to allow their massive number access on a known private gated lake? Crickets and shrugging shoulders was my answer from all of them. Finally, someone gave me a name, who I knew as a local land owner. But he was not even there with them. Invoking my authority, I told them they had to depart the lake immediately and so they turned around and left, never to return again, although on their way out, a couple of kayaks stopped to approach the loon family a little closer than the recommend comfortable observation non-harassment distance, as I explained to them. I wasn't mean, but I was firm. I later spoke with the local guy who planned to be with them, he said he had another commitment and could not paddle that day. He understands now to my objection, and I then wrote a policy for the Association Board to approve, requiring that any size group of visitors must be accompanied by a legal local lot owner to access Association property as a guest.

My lake does have many lot owners who enjoy kayaks only, but some do have canoes that never get used. I have a fleet of 13 canoes at my camp, but unless I have friends or family over, most of the time I am out only in one of my solo canoes, most likely training for an upcoming canoe race, or I am inspecting the advancing vegetation growth in the wetlands. For the past couple of years, I have put a notice in our quarterly newsletter, offering free canoe lessons for anyone who might want to learn But, so far no one has come forward with desire to learn.
 
One option to recruit new canoe paddlers is to write magazine and social media articles about fun canoe trips or other related topics. Canoe companies used to sponsor canoe trips which would be published later just to help build awareness of the sport. The link below has one that I wrote many years ago.

Benson


 
I've been rethinking this, it seems to me there are all kinds of new, younger wilderness canoetrippers, at least on social media. They are probably more responsible for recruiting newbies to paddling than any of us old codgers. If you look at YouTube or Instagram or any of those platforms, there seems to be hundreds of canoeists, running big scary whitewater, or fighting off rabid seagulls, or instructing the finer points of properly preparing freeze dried food. Those darn cool kids and their goofy tilly hats might save us yet!
 
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