Years ago, I was a member of the American Canoe Association (ACA). Membership included receiving their periodical magazine, and maybe a small break on race entry fees. It was OK for a while, but after a couple of years I couldn't stand it anymore. Nothing but high-test articles about kayakers and the latest stunts with svelte 20-somethings showing off how they perform near death in the latest model kayak in some remote waterfalls around the world. Canoes were given second (or maybe third place coverage, maybe with just one wimpy low value article per issue.
The ads, OMG the numbers of highly colorful ads on multiple pages after page, followed style suit. I wrote to the main publishing office in Colorado to tell them why I was dropping my membership, and received word back from who I assumed was some low-level office assistant. it seems the ACA organization had been purchased by a rich young man of the type who only loved to extreme kayak in white water an did not care about canoes. Well, thanks at least for being truthful. c'est la vie.