Hey Black_Fly,
That rental boat actually looks like a Magic to me. The shoulder on a Wildfire would be much higher and closer to the gunwales.
I’d probably have a Magic if it wasn’t for the incredibly low price I got my Prism for. The Magic fits that category of my paddling just a bit better.
Also, per the differences in the Magic from Bell to Northstar, I don’t know of any, other than the mold splits in the middle vs. lengthwise down the keel line. While this leaves a much more visible “seam” (it’s not a seam, the hull is one piece but I don’t know what else to call it), I believe this is supposed to be stronger and keep the mold from sagging sooner, or developing other shape issues that may not be noticed until after too many poor shaped hulls were made.