I can see pros and cons to renaming or rebranding FreeStyle canoeing and to the various suggestions that have been bantered about. My personal choice would be Advanced Quietwater Canoeing, although even that is imperfect. Advanced Quietwater Single Blade Canoeing is a bit more precise but seems cumbersome. Of greater concern is that although the name, FreeStyle Canoeing, has the limitations that have been previously expressed, many folks have some concept of it and a major rebranding could create confusion of it's own. Many products/companies have, throughout history, made serious rebranding errors that cost them existing customers without attracting sufficient new ones. Any rebranding needs to be done cautiously, and with sufficient promotion so as to offset the predictable confusion associated with the change.